ACCEPTABLE USE
Acceptable Use Policy
What you may and may not do with Cosalyx, particularly when messaging, where the rules protect your number as much as anyone's inbox.
01 Scope
This is part of the Terms of Service and applies to everyone using Cosalyx, including team members and sub-accounts under an agency. The account owner is responsible for everyone under it.
02 Messaging rules
Applies to WhatsApp, and to every other channel Cosalyx connects.
You must
Have a lawful basis to message each person: consent, or a business relationship they would recognise
Make it obvious who you are in the first message
Honour opt-outs immediately and permanently, however they are worded
Keep to the categories Meta approved your templates under
Respect the 24-hour window: outside it, only an approved template
You must not
Buy, scrape or rent contact lists and message them
Message people who never gave you their number for this purpose
Disguise a marketing message as a utility one to pay less or dodge review
Continue messaging someone who asked you to stop
Impersonate another business, or send unlawful, hateful or sexually explicit content
03 Why this is in your own interest
Quality on WhatsApp is measured against your number, not your account. Blocks and reports lower Meta’s quality rating for it; a lower rating lowers your messaging limit: how many different people you may start a conversation with in 24 hours.
A dropped limit rarely comes back
Sending to a bought list is not a shortcut with a small legal risk. It is the fastest way to lose the channel entirely, often within days, sometimes before the first campaign finishes. Meta can also restrict or ban a number outright; we cannot appeal that for you.
04 Platform rules
Do not attempt to reach another customer’s data, or test for ways to
Ask first before running security testing against Cosalyx, we will usually say yes
Do not upload malware, or content you do not have the rights to
Do not resell Cosalyx outside the agency and marketplace features built for it
Add team members instead of sharing one login
05 What happens if this is breached
Depending on what happened, we may ask you to stop, disable a feature or channel, suspend the account, or close it. For anything short of serious or unlawful conduct, we contact you first and give you a fair chance to fix it. For unlawful conduct or active harm to others, we may act immediately.
To report a breach, write to [email protected] with the business name or number.
Questions about this document?
Write to [email protected] and we will answer. Cosalyx is operated by MATalogics, Lahore, Pakistan.